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Samar Mehdi is aware that her clients would have to share her youth and confidence to wear her designs.

The creations , are an intelligent hybridisation of Asian elegance and Western decadence ; of the traditional and modern. Whilst at university , Samar designed for various British and American clothing companies. Her unique one-offs have already made her a name to reckon with in Pakistan.

Samar uses mostly natural materials from cotton to silk. Each outfit is a blend of many fabrics , matt vs shine , texture vs plain. Fruit and vegetables are employed to stunning effects in dyeing and printing of fabrics. Awareness of the environment is a by-product of her Western education. Pastels and whites are sculptured around the body in several layers - allowing the wearer to mix and customise the design to their own personal taste.

The layered design means, that there is no such thing as day or evening wear - you just adapt the dress to the occasion.

Samar Mehdi

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